Dunkin Donuts' price increase

I'm not sure when this change happened, since I haven't really been buying a lot of doughnuts from Dunkin Donuts lately, but it turns out that one of my all-time favorite flavors, the Choco Butternut, is now part of what the store labels are "premium" donuts and as such, it costs 35 pesos a piece. 35 pesos! It's nearly twice the price of other "regular" donuts where it used to be part of.

It's within the same price range as that of other high end doughnuts such as Krispy Kreme [roughly around 40-45 pesos per piece] and J.Co Donuts [42 pesos per piece]. These higher end brands tend to go cheaper as well if you buy by the dozen. It's just sad that what I consider to be part of their original flavors have to be tagged to be part of their pricier group, when they could have just continued to come up with newer flavors to fill that void instead of alienating loyal customers with such a big price increase. Then again, I guess, I'm just not updated.