With the sweltering heat on hand, and my curiosity piqued, I went to 7-11 and just had to try it out, at least once. There's supposedly three different flavors to choose from: Classis, Almond, and Chocolate Truffle. From how I understand it, this was just recently launched last February 28, 2012, and having the chance to "enjoy the royal treatment" is just too good to pass up.
It does come at a price though, of course. Royalty's never cheap. This one set me back 60 Philippine pesos [roughly $1.40 USD], but I bought it nonetheless. Not much choice available as 7-11 Alimall only had Chocolate truffle available at the time, but what the heck.
The chocolate coating was so good, and it seemed like I wolfed down the ice cream bar. It was very creamy, and it didn't come off as too sweet for me. It sure seemed like a sure thing that things were looking good, but I had to pass by Savemore Supermarket to have my bills paid, when I saw this in the supermarket:
Not only is there a freezer full of royally good ice cream, it was also 10 pesos cheaper than in 7-11. Them's the breaks, I guess. Can't have everything perfect [although it's all good still].